AliveCV brand kit

Core identity

Logo suite

Download logo suite

Clear space: 0.33 × the logo height on every side
Minimum size: Horizontal 140px · Stacked 155px · Wordmark 100px · Symbol 32px · Avatar 48px

Primary logo (horizontal)

horizontal-color.svg4.1 KB · 175×64Download
horizontal-color.png38 KB · 1600×586Download

Stacked / vertical logo

stacked-color.svg4.7 KB · 248×263Download
stacked-color.png33 KB · 1132×1200Download

Logomark / symbol

symbol-color.svg632 B · 128×128Download
symbol-color.png21 KB · 1024×1024Download

Wordmark

wordmark-color.svg3.7 KB · 108×22Download
wordmark-color.png43 KB · 1600×333Download

Emblem / badge

avatar-color.svg899 B · 512×512Download
avatar-color.png7.6 KB · 512×512Download

Full colour on dark

horizontal-reverse-color.svg4.7 KB · 175×64Download
horizontal-reverse-color.png24 KB · 1600×586Download
stacked-reverse-color.svg5.3 KB · 248×263Download
stacked-reverse-color.png18 KB · 1132×1200Download
wordmark-reverse-color.svg4.4 KB · 108×22Download
wordmark-reverse-color.png30 KB · 1600×333Download
symbol-reverse-color.svg1.1 KB · 128×128Download
symbol-reverse-color.png8.0 KB · 1024×1024Download
avatar-reverse-color.svg1.3 KB · 512×512Download
avatar-reverse-color.png3.4 KB · 512×512Download

Mono black

horizontal-black.svg4.7 KB · 175×64Download
horizontal-black.png30 KB · 1600×586Download
stacked-black.svg5.3 KB · 248×263Download
stacked-black.png21 KB · 1132×1200Download
wordmark-black.svg4.4 KB · 108×22Download
wordmark-black.png38 KB · 1600×333Download
symbol-black.svg1.1 KB · 128×128Download
symbol-black.png8.6 KB · 1024×1024Download
avatar-black.svg1.3 KB · 512×512Download
avatar-black.png3.3 KB · 512×512Download

Mono white / reversed

horizontal-white.svg4.7 KB · 175×64Download
horizontal-white.png24 KB · 1600×586Download
stacked-white.svg5.3 KB · 248×263Download
stacked-white.png18 KB · 1132×1200Download
wordmark-white.svg4.4 KB · 108×22Download
wordmark-white.png30 KB · 1600×333Download
symbol-white.svg1.1 KB · 128×128Download
symbol-white.png8.0 KB · 1024×1024Download
avatar-white.svg1.3 KB · 512×512Download
avatar-white.png3.3 KB · 512×512Download

Single brand colour

horizontal-primary.svg4.7 KB · 175×64Download
horizontal-secondary.svg4.7 KB · 175×64Download
horizontal-secondary.png32 KB · 1600×586Download
stacked-primary.svg5.3 KB · 248×263Download
stacked-primary.png22 KB · 1132×1200Download
stacked-secondary.svg5.3 KB · 248×263Download
stacked-secondary.png23 KB · 1132×1200Download
horizontal-primary.png32 KB · 1600×586Download
wordmark-primary.svg4.4 KB · 108×22Download
wordmark-secondary.png43 KB · 1600×333Download
wordmark-secondary.svg4.4 KB · 108×22Download
wordmark-primary.png42 KB · 1600×333Download
symbol-primary.svg1.1 KB · 128×128Download
symbol-secondary.svg1.1 KB · 128×128Download
symbol-primary.png8.8 KB · 1024×1024Download
symbol-secondary.png8.8 KB · 1024×1024Download
avatar-primary.svg1.3 KB · 512×512Download
avatar-secondary.svg1.3 KB · 512×512Download
avatar-primary.png3.4 KB · 512×512Download
avatar-secondary.png3.4 KB · 512×512Download

Logo source files

logo.svg4.1 KB · 175×64Download
mark.svg808 B · 128×128Download

Core identity

Colour palette

Primaryprimary
HEX
#087F5B
RGB
8, 127, 91
HSL
162°, 88%, 26%
CMYK
94, 0, 28, 50
Aa5.00 · AAAa4.20 · AA large
--brand-primary
Secondarysecondary
HEX
#101E31
RGB
16, 30, 49
HSL
215°, 51%, 13%
CMYK
67, 39, 0, 81
Aa16.77 · AAAAa1.25 · Fail
--brand-secondary
Whiteneutral
HEX
#FFFFFF
RGB
255, 255, 255
HSL
0°, 0%, 100%
CMYK
0, 0, 0, 0
Aa1.00 · FailAa21.00 · AAA
--brand-white
Blackneutral
HEX
#111111
RGB
17, 17, 17
HSL
0°, 0%, 7%
CMYK
0, 0, 0, 93
Aa18.88 · AAAAa1.11 · Fail
--brand-black
Paperbackground
HEX
#F5FAF8
RGB
245, 250, 248
HSL
156°, 33%, 97%
CMYK
2, 0, 1, 2
Aa1.05 · FailAa19.91 · AAA
--brand-paper
Inktext
HEX
#172033
RGB
23, 32, 51
HSL
221°, 38%, 15%
CMYK
55, 37, 0, 80
Aa16.27 · AAAAa1.29 · Fail
--brand-ink

Core identity

Typography

Download typography

AaThe quick brown fox jumps over the lazy dog400500600700
Manropeheading
Weights 400, 500, 600, 700Headingsfont-family: "Manrope", sans-serif;Get the font
AaThe quick brown fox jumps over the lazy dog400500600700
Interbody
Weights 400, 500, 600, 700Body textfont-family: "Inter", sans-serif;Get the font

Font files

TXTOFL.txt4.3 KBDownload
TTFManrope[wght].ttf161 KBDownload
TTFInter[opsz,wght].ttf856 KBDownload

Core identity

Voice & messaging

Tagline: Free CV Builder, Examples and Career Guides
Elevator pitch: Write a private CV draft free, explore CV examples by profession and prepare stronger job applications. Copy, download or print without an account.

Core identity

Brand guidelines

Download brand guidelines

Hosted guidelines page: https://alivecv.com/brand/identity/brand-guidelines.html

Brand book

PDFbrand-guidelines.pdf382 KBDownload
HTMLbrand-guidelines.html11 KBDownload

Visual language

Patterns, textures & gradients

Download patterns, textures & gradients

Patterns

pattern-01.png63 KB · 1200×1200Download
pattern-01.svg3.6 KB · 1200×1200Download
pattern-02.png54 KB · 1200×1200Download
pattern-03.svg3.6 KB · 1200×1200Download
pattern-03.png62 KB · 1200×1200Download
pattern-02.svg3.6 KB · 1200×1200Download

Visual language

Motion & animation

Download motion & animation

Animated logo

animated-symbol.svg5.5 KB · 200×200Download
animated-logo.svg9.5 KB · 197×87Download
animated-logo-loop.svg9.6 KB · 197×87Download
animated-symbol.webp7.6 KBDownload

Transitions & loaders

loader.svg5.5 KB · 200×200Download
static-loader.svg2.3 KB · 200×200Download
HTMLloader.html3.3 KBDownload
CSSloader.css6.0 KBDownload

Digital & web

Favicons & app icons

Download favicons & app icons

theme-color: #172033
Manifest background colour: #F5FAF8

favicon.svg

favicon-dark.svg1.3 KB · 128×128Download
favicon-light.svg940 B · 128×128Download

favicon.ico

favicon.ico2.0 KBDownload

Apple touch icon

apple-touch-icon.png2.8 KB · 180×180Download

Android / PWA icon

android-light-192.png2.9 KB · 192×192Download
android-dark-192.png1.5 KB · 192×192Download

PWA icon

android-light-512.png10 KB · 512×512Download
android-dark-512.png6.4 KB · 512×512Download

Maskable icon

android-maskable-light-512.png9.1 KB · 512×512Download
android-maskable-dark-512.png6.2 KB · 512×512Download

Other files

safari-pinned-tab.svg1.2 KB · 128×128Download
WEBMANIFESTsite.webmanifest981 BDownload
ZIPfavicon-set.zip51 KBDownload
android-maskable-light-192.png2.7 KB · 192×192Download
android-maskable-dark-192.png1.5 KB · 192×192Download

Digital & web

Website & share images

Download website & share images

Default page title: Free CV Builder, Examples and Career Guides | AliveCV
Meta description: Write a private CV draft free, explore CV examples by profession and prepare stronger job applications. Copy, download or print without an account.